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Channel: Comments on Combining user research and analytics to improve the user experience
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By: Charlotte Clancy

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In reply to Mike Winiberg.

Hi Mike,

Thanks for your comment.

To add to Lana's response, we are very aware that, as you point out, we can't have in house expertise on all the topics for which there is guidance on GOV.UK. This is why we see research with (and feedback from) our users as so important - they are the specialists, so they are the ones who can tell us when something isn't right, or isn't working for them. We also make sure that the research we do is with people who have all levels of digital literacy so that we can design for everyone - not just those who are very confident using a computer.


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